這是一本絕對值得 NGO, NPO 下載的手冊，我還沒有看完，就等不及要推薦了！
我是從 NGO 推進器網站看到這個資訊，進而找到這本多年前的手冊。很建議大家可以看看 NGO 推進器的網站資料，我覺得對 NGO 組織非常有幫助。
客戶關係管理（Customer Relationship Management, CRM）應該要算是目前使用大數據來分析、掌握以及運用客戶、使用者的網路行為，加以演算，採取對應措施的概念先驅，然而，CRM 卻更著重於與客戶建立更緊密、更完善的直接關係。
關於這本指引手冊（About This Guide）
Managing your contacts didn’t used to be so difficult. When you started your business, you had a handful of suppliers and customers, and few enough team members that you could memorize their email addresses.
Things change. That’s good: business is growing and you have more people than ever to keep track of. You need a CRM—a Customer Relationship Management app—to help you keep track of everyone.
First, though, you need to learn a bit about CRMs. That’s where this guide comes in.
This guide will teach you what CRMs are for, and will walk you through the best features of dozens of the most popular CRM apps. It’ll then help you find ways to put a CRM to use in your business with tips from other teams and Zapier automations to simplify your work.
本手冊是為誰寫的（Who Is This Guide For）？
Everyone. No, really. If you’ve ever used an address book to store names and addresses, you need to learn how a CRM can help you get more out of your contacts. If you’ve used a CRM but need a better one, you need to look through our roundup of the best CRMs and perhaps find one that can automate your marketing. And if you already have a CRM, you need to find more ways to automate your CRM and integrate it into your work.
目錄（Table of Contents）
The Beginner’s Guide to CRM: Customer Relationship Management
The 25 Best CRM Apps for Every Business
Go All-In-One: 10 CRMs with Awesome Marketing Automation Features
How to Pick the Best CRM, Put it to Work and Automate Your Data Entry
The Ultimate Guide to CRM Automation
Download this Book
Get this book in a variety of formats, plus other great content from Zapier!
- Download in PDF format (16.2 MB)
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CREDITS
Written by Matthew Guay. Edited by Danny Schreiber.
Cover art by Stephanie Briones.
Source: The Ultimate Guide to CRM Apps